Symetrix, Inc., a leading provider of signal processing technology for the installed sound, broadcast, and recording markets through its Symetrix, SymNet, AirTools, and Lucid brands, has appointed Alliance Audio Group (AAG) to represent its products in Southern California, Southern Nevada, and Arizona.
AAG’s broad range of clients come from all of the markets for which Symetrix’ high value-for-money products are created and include the music retail, pro audio, high-end recording, DJ/VJ, live sound, and installed sound markets. With an encyclopedic knowledge of their region’s unique needs, AAG’s progressive sales team will increase sales of the Symetrix brands through shrewd management of its niche markets.
“Nobody does application-specific, cost-effective solutions as well as Symetrix, and we’re thrilled to expand their respected product line’s place in the market,” said Matthew Jensen, owner of AAG. “The Symetrix brand and quality, paired with Alliance’s top-notch sales work, is a formula for big success. We’re all very excited.”
“Alliance’s staff brings over 80 years of combined experience in the pro audio industry to bear for the lines they represent,” said Paul Roberts, director of sales, for Symetrix. “They have deep roots in their territories, a nuanced understanding of their client’s needs, and an impressive record of success with their other lines. All of us at Symetrix are thrilled to be partnering with Alliance.”